feasibility study for the Hout Bay Partnership

solutions provided


  • Strategy/feasibility study development

geographic reach


  • Western Cape



  • April 2016 – July 2016

the Hout Bay Partnership needed a study that


  • Provided business needs research and analysis for SMEs in Hout Bay
  • Investigated the viability of an incubation and enterprise development hub in the Hout Bay area
  • Designed the hub model and the fundraising model to be followed in running the hub

the programme created exceptional benefits

R20 million

In funding secured as a result of recommendations from the research and strategy work

enterpriseroom helped Hout Bay Partnership gain the competitive edge


The Hout Bay Partnership, a not-for-profit organisation, was established in 2014 with the purpose of promoting integrated social and economic development. It became a stand-alone organisation on 1 July 2016. One of its core objectives is to support and transform the existing social and economic activities of the communities of Hout Bay, in particular, Imizamo Yethu, Hangberg and the Valley.

The organisation contracted Enterpriseroom to conduct a research and feasibility study. The objective was to investigate the viability of an incubation and enterprise development hub in the Hout Bay area that would benefit both local existing and potential entrepreneurs and SMEs in the surrounding areas. In consultation with the client, Enterpriseroom determined that the enterprise support hub should be set up with the goal of stimulating the local economy, resulting in job creation and skills development.

The project approach included a combination of desktop research and qualitative interviews that facilitated the closing of the knowledge gaps identified during the business and needs analysis. As part of our deliverables, we:

  • Researched and designed demand-side landscape research and analysis – market needs into the public and private sector, consumers, local, regional, and international
  • Conducted supply-side landscape research and analysis – focus on informal sector: small, medium and large businesses
  • Identified existing linkages and possible future connections
  • Provided requirements for capacity development into skills and training institutions
  • Provided assessment of available resources in assets, human resources and technology